Over the next year, Carrotmob and Unilever's product portfolio will work together to explore and develop various campaigns that support Unilever's Sustainable Living Plan. Launched in 2010, the Plan provides Unilever with a roadmap to sustainable growth. Over the next year, Unilever portfolio brands will partner with Carrotmob to execute campaigns that encourage environmentally or socially responsible actions. To make it economically viable for the brand to take action, Carrotmobbers will have the opportunity to buy products to support the campaign. These are the steps we are going to take to get there:
Carrotmob is a new way to influence businesses to improve sustainability by harnessing the power of group consumer spending. The Carrotmob model asks consumers to "vote with their money" and show that there is market demand for sustainability. Here's how our model works: we tell businesses that we will buy things from them, and in return they agree to take actions that make the world better. Everyone wins. Businesses get money and unprecedented social impact is achieved.
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragú, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 11,000 people in the United States – generating over $8 billion in sales in 2011. For more information, visit www.unileverusa.com.
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